Product Formulation & Prototyping
Custom Product Formulation & Prototyping Solutions
Product formulation & Prototyping are among the most important steps in creating high-quality, market-ready products. At Ayuray Organics, we offer support to the brands and businesses that want to make unique, effective, and successful products. If you plan to enter the beverage market, our expert team can turn your vision into reality. We manufacture customized solutions based on your product goals and business objectives.
In this competitive industry, it is important to launch a product that delivers real results and meets the preferences of consumers. We focus on making innovative products with scientific research and market trends. We aim to create formulations that are not only effective but also safe for consumption. We have years of experience in this industry, and we focus on R&D to help our clients make the products that consumers trust and love.
What is a Product Formulation?
The process of developing the correct ingredient mix for the product is known as product formulation. Product formulation is a process in which we identify the best raw materials to use, determine proportions in the correct ratios, guarantee acceptable nutritional values, and ensure quality. At Ayuray Organics, our formulation has a scientific backing and is in tune with relevant and practical market demands.
Whether you are launching a new wellness drink or reformulating an existing product, our in-house expert team will work with you to formulate and develop a product that performs well in the Indian market and maintains regulatory compliance.
Our Product Formulation Process
Our formulation process has many steps, and we make sure that quality, efficacy, and consumer acceptance:
1. Have A Discussion On Your Idea
We will have a detailed discussion about your product idea, goals, and target market. This will give us insights into the product you want to develop and your business objectives. The form of the product (powder, liquid, or capsule) and the ingredient profile of your product.
2. Research & Select Ideal Ingredients.
We consider the ingredients that are effective and safe for the customer. In addition to efficacy and safety, we will explore taste, texture, and bioavailability. Moreover, Indian consumers are particular about flavor and expect tangible results.
3. Nutritional & Functional Evaluation
Each formula is made with balanced nutrition in mind. We check for required macro- and micronutrients, herbs, & functional ingredients for the best possible outcome.
4. Stability & Safety Testing
Before we move to a prototype, our lab performs stability & safety testing to determine that your product is still effective over time and will not degrade under certain conditions.
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What is Prototyping?
Prototyping is the stage where we take your final formulaand create a tangible product sample. This prototype helps you to evaluate the appearance, texture, flavor, and performance of the product. It also allows changing the product before manufacturing the product in bulk.
At Ayuray Organics, prototyping helps our clients to test the market with confidence. We also provide the real sample to our clients to check the taste, look, and performance of the final product.
Our Prototyping Service
We deliver detailed and economical prototyping duties applicable to your business needs:
1. Pilot Batch Production
We produce a small pilot batch with your completed formula to understand how the product will perform in a real environment, which includes packaging, mixing, adding flavor, and shelf-life testing.
2. Sensory Testing
We help evaluate the look, color, taste, aroma, and texture of the prototype with our internal experts and optional consumer panels. This will allow you to determine whether your product appeals to Indian customers.
3. Packaging Compatibility
We also check the compatibility of the prototype and select the proper packaging to avoid reactivity or spoilage. We make sure the packaging is reliable in India’s climate conditions.
4. Regulatory Compliance
We ensure that all prototypes comply with FSSAI and other relevant quality regulations. This compliance provides an easier path to regulatory approval.
Benefits of Working with Ayuray Organics
When you work with Ayuray Organics to conduct product formulation and prototyping, you are working with a respected partner with industry expertise and a focus on innovation.
Tailored Solutions
We provide customized product formulation services, designing your product according to your brand objectives and consumer needs.
In-House Research and Development Lab
Our research and development lab is equipped with the latest technology and managed by professional researchers with food science, nutrition, and wellness experience.
Quick Turnaround Time
We respect your time and quickly formulate and develop samples and deliver.
Affordable Options
We can offer competitive pricing to support a startup, a medium-sized business, and even established brands.
Regulatory Support
We assist with compliance with Indian food safety regulations and provide plan documentation support to help obtain FSSAI approvals.
Who Can Benefit from Our Services?
If you are working on creating a wellness or nutrition product for the first time or are an established brand improving or expanding your product range, our formulation and prototyping service is the right fit for you!
- We can help exporters looking to supply their products to markets abroad from India, private label companies that are interested in developing a recipe of their own, as well as retailers who are interested in the development of their own ranges of health or wellness products.
- Whether you are creating a ready-to-mix beverage, supplement, or daily nutrition powder, we will be there for you from concept to sample!
The Ingredients We Work With
Our product formulation services use a broad range of functional, nutritional ingredients, including, to name a few:
- Protein Blends (plant-based, whey, soy)
- Herbal Extracts
- Vitamins & Minerals
- Superfoods (spirulina, moringa, flaxseed)
- Fibre Blends
- Natural Sweeteners (stevia, jaggery)
- Natural colours & flavours
We take great care to ensure that all ingredients are responsibly sourced and tested for quality before approval for human consumption, in compliance with Indian food safety regulations.
Let's Build Your Next Big Product
If you are starting a new product line or are upgrading your old formulas, Ayuray Organics is the right partner for product formulation and prototyping in India. We turn your ideas into reality with the proper market knowledge. We will choose your ingredients to deliver a prototype that is ready to be put into production.
Ready to Get Started?
Contact Ayuray Organics to develop and prototype your product ideas using our formulation services.
Frequently Asked Questions
Q1. How long does it take to develop a product formulation?
The average product formulation takes about 2–4 weeks, depending on product complexity, ingredient sourcing time, and testing requirements.
Q2. Can I provide you with my list of ingredients for a formulation?
Yes, you can provide us your ingredients from your list. We can also provide some suggestions based on achieving your performance goals, sourcing ingredients, and compliance.
Q3. Is a startup also able to receive services for formulation?
Yes. We provide formulation services for startups. We provide brands with good value and a scalable system ideal for startups or small brands.
Q4. Do you provide packaging services for prototypes?
Yes, we provide initial packaging design consultation and prototypes, along with packaging support for testing.
