Have you noticed the colourful canned juices in the market? Also, the sparkling mocktails. This isn’t just a passing trend.People in India are thinking differently about drinks. These seem like grab-and-go options. Want something alcohol free as a go to? Canned drinks are your best pick.
Health-conscious Indians prefer canned drinks now. Party tables are being filled with mocktails. But what’s this change about? Let’s understand how canned juices and mocktails are becoming popular.
How Are Health and Wellness Trends in India Influencing Beverage Choices?
- The Global News Wire noted for India:
In 2023, the non alcoholic beverage market was valued at ₹1.37 trillion. By 2029, it may grow to ₹2.10 trillion. The CAGR is 7.06% here.
- The IMARC reported for India:
The “health beverages” market was at USD 9.63 billion in 2024. It may reach USD 28.45 billion by 2033. The CAGR here is 11.8%.
- The Ken Research showed:
Over 77 million Indians are living with diabetes. This increases demand for functional drinks in India.
- According to the Ken Research:
Urbanization is also changing things. This is why people in cities want ready to drink options. This combines convenience and health.
How Busy Lifestyles Are Boosting Ready-to-Drink Options?
- Convenience first
- On the go appeal
- Single serve packaging
- No compromise on taste or quality
- Fits hybrid lifestyles
- Time saving refreshment
- Perfect for every occasion
Why Are Young Indians Choosing Low or No Alcohol Mocktails Over Traditional Drinks?
Young Indians are choosing no alcohol drinks due to health factors.
Health and wellness focus:
This generation of Indians looks for lighter drinks. Low-calorie options remain the main goal here. Youngsters want something easy on the body. Mocktails fulfill that very need.
Mindful socializing:
Non alcoholic drinks promote mindful socializing. This means you can enjoy social settings more simply.
Flavorful and creative alternatives:
Mocktails taste more interesting than traditional drinks. They offer unique tastes that Indians like. The fresh ingredients in mocktails enhance flavor, and these drinks also look appealing.
Inclusivity in gatherings:
Non drinkers don’t feel left out in the bars. Mocktails are a popular choice for those people.
Trendy lifestyle alignment:
Mocktails also support health consciousness. This generation is more health-driven, which is why they prefer alcohol-free drinks.
What Makes Canned Juices a Go-To Choice for Modern Consumers?
Convenience for Urban Lifestyles:
India has many cities with long working hours. Canned juices offer an easy grab and go option for hydration. These juices don’t need preparation.
This makes it perfect for cities like:
- Mumbai
- Delhi
- Bengaluru
Extended Shelf Life:
The advanced canning process helps these drinks last longer. They remain fresh for months. This makes the canned juices popular in households. The nutrients also stay retained. You can also stock up these drinks.
Growing Health Awareness:
Indians are becoming more health conscious. This makes canned juices a good choice. So, people like canned juices made with real fruit. The ones with vitamins are also good. They are seen to be better than over aerated drinks.
Rising Availability and Variety:
Many brands are offering different kinds of canned juices. These are available in online platforms too.
Affordable Luxury:
Canned juices are seen as affordable luxury. These are cheaper than freshly pressed juices at cafés.But canned ones give a similar taste even then. So, even middle class consumers can afford canned juices.
Conclusion
In India, canned drinks are becoming popular. Along with that, mocktails are also in trend. People are choosing these drinks because of health. These meet the ready to go needs of people in India.
In urban cities, these drinks are helpful. Mocktails are trendy because of taste. They are a good option for non drinkers in India. With these drinks, the Indian beverage market is evolving.
FAQs
Q – What makes mocktails popular?
A – In India, mocktails are becoming popular because of many things. One factor is that they are alcohol free. This is what young Indians are looking for. They also taste good over alcohol.
Q – Why do people like non alcoholic drinks now?
A – That is because of the health-conscious youth. People focus more on their health in India now.
Q – When were mocktails first popular?
A – The mocktails were first popular in the 1980 and 90s.
Q – Why are canned juices popular in India?
A – Canned juices are popular in India because of:
- Changing lifestyles
- Health consciousness
- Wide variety of flavors
Q – Are canned juices as healthy as fresh juices?
A – Many canned juices today are made with:
- Cold pressed
- Preservative free
- 100% natural ingredients
Q – Do canned mocktails have alcohol?
A – No, canned mocktails don’t contain any alcohol. They can still taste similar to cocktails.
